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With the rise of voice assistants and AI, consumer search behavior is changing rapidly.
Today’s customer journey starts with a question, and consumers expect answers. Your reputation is at stake with what consumers find online.
This depends on your goals and needs. For most businesses that have done little-to-no SEO in the past, a 6-month campaign to implement all the needed changes at around $500/month is usually enough of an upfront investment to see results for years to come. It’s also possible to do it for less if businesses want to move slower as they tackle each step.
To an extent, although not nearly as well. It is possible to create and claim a Google My Business page for free. Those can show up in the map 3-pack if the competition isn’t too fierce for your local industry.
Reviews help your SEO in several ways:
When your reviewers mention your keywords in their reviews
Once you have 5 reviews, your stars start appearing, which can likely make more people click your result over competitors who don’t have visible stars.
It’s important to manage your reputation and it’s recommended you respond to every review in a professional manner.
If learning about SEO makes your head spin, outsource it. You pay an accountant to handle your books, so pay an online marketer to handle that side of your business.
Plan to stay involved because you know your industry better than your SEO expert. You should be ready to create content like blog posts, web pages, videos and before-and-after pictures for your services.
Contact us with your other questions or if you’re interested in finding out more about what SEO can do for your business.