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Let’s start with the basics. Web hosting is an online service that enables you to publish your website or web application on the Internet. If you think of your website as a brick-and-mortar store, then hosting is like your store-front lease.
But it’s not purely virtual. When you sign up for a web hosting service, you are renting space on a physical server. This is where you store all the files and data necessary for your website to work properly.
A shared web hosting service is one where many websites reside on one web server connected to the Internet.
You’ve likely invested time and money into your company’s SEO (search engine optimization). Now you want to make sure you haven’t made some grave technical mistake that could impact your results.
Luckily, the short answer is: No, a shared hosting plan won’t ruin your hard work. But it can have a significant impact.
Read on to see some of the concerns with shared hosting plans, and how you can better optimize your website to draw clients in instead of driving them away.
“Web Hosting Server is the lifeline of every website. It should be up and running 24/7.”
― Dr. Chris Dayagdag
The page load time on your website is an example of how your web host may indirectly impact your business. With a shared hosting provider, resources are distributed in such a way that site speed can suffer at times.
This can strain the host and when that happens, there’s a good chance that your pages will load more slowly. Customers are impatient, and if your site takes more than a couple of seconds to load, they will likely move on.
You must consider the technical capabilities of your web host. Some hosts aren’t capable of handling dramatic shifts in the needs of a site, such as a sudden rise in traffic.
Let’s say you post a great piece of content on your site that goes viral. What a great achievement! This could lead to a massive surge in traffic, but an ill-equipped host may not be able to handle this traffic.
Such a scenario could quickly turn what should have been a good day for your site’s popularity into a bad one if the sudden boost in traffic causes your site to go down.
Because SEO relies on a site having minimal downtime, you need to find a host that can handle any unexpected traffic surges.
Sites load more quickly when host servers are geographically closer to the users visiting them. That’s why when considering your options for a web host, you should try to find one with a host server in the region that will be nearest to the majority of your customer.
A shared hosting plan may leave you more exposed to potential security breaches. And security breaches obviously cause SEO problems.
Even if Google doesn’t intentionally penalize sites that have been breached, all the data indicates that such breaches cause technical difficulties that can prevent Google from ranking your pages.
Sometimes a shared server can host hundreds of sites at once. If one of these many websites happens to host banned or malicious content, ISPs (internet service providers) can and often will block access to the entire server.
When an ISP blacklists the server, it effectively blocks access to all the websites hosted on that server. Even if your site had nothing to do with the malicious content!
If one day you decide you need professional help with your website, such as redesign or feature update, your developer will have to interact with your server to make the changes.
Many popular shared hosting sites can be a nightmare for developers to work with, costing you extra time and money to pay the developer to complete what may otherwise be a simple job.
Google and other search engines are aware that not every business has a dedicated web hosting provider or plan. Millions of websites are on shared hosting plans, and that doesn’t necessarily mean these are low-quality sites. However, most low-quality, spammy websites do use shared hosting.
If you are looking to make the smartest move to protect your business investments and SEO work, then you need to at least strongly consider a move to a more localized, private host.
Modern Net Solutions offers many ways to optimize your site. We optimize graphics for faster loading times, the layout for great user experience, and visitor tracking for targeted ad campaigns. We can also provide high-speed and reliable cloud hosting to meet your needs. Reach out today!
